Box Office
Supergirl arrived in June carrying the biggest promotional partner campaign in DC Studios history. Five weeks later, it's carrying something else: a nine-figure loss for Warner Bros. Deadline says $125 million. A source close to the film says $80-85 million. Our reconstruction of the ledger says both are generous — the realistic theatrical loss is north of $200 million. Here's the complete cost stack, the math the low estimates are skipping, and why that headline-grabbing "$100 million promo campaign" was never money at all.
By Nathan Richardson
August 3, 2026 1:37pm