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Box Office

Supergirl Loses $200M+: Why Our Math Says $200 Million, not $80Million

Supergirl arrived in June carrying the biggest promotional partner campaign in DC Studios history. Five weeks later, it's carrying something else: a nine-figure loss for Warner Bros. Deadline says $125 million. A source close to the film says $80-85 million. Our reconstruction of the ledger says both are generous — the realistic theatrical loss is north of $200 million. Here's the complete cost stack, the math the low estimates are skipping, and why that headline-grabbing "$100 million promo campaign" was never money at all.

By Nathan Richardson August 3, 2026 1:37pm
Supergirl Movie

Box Office

Why Horror’s Famous Box Office Multiples Are Marketing Math — and What to Track Instead

Obsession and Backrooms have Hollywood chanting "horror is hot" again, armed with the genre's favorite party trick: the box office multiple. But a multiple is a headline, not a financial statement. Here's why the industry's most-quoted number is also its most misleading — and which metrics actually tell you whether a scary movie made money.

By Nathan Richardson August 2, 2026 8:39pm
Horror Film Mulitples

Top 2026 Movie Picks

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Ranked by domestic box office from highest to lowest across the 2026 release slate.

Poster Movie Release Date Release Year Domestic BO Worldwide Profit/Loss (Est.)
Toy Story 5 poster June 9, 2026 2026 $462M $1B $188M
The Super Mario Galaxy Movie poster March 28, 2026 2026 $430M $1B $540M
Zootopia 2 poster November 13, 2025 2026 $428M $2B $538M
Avatar: Fire and Ash poster December 1, 2025 2026 $404M $1B $698M
The Odyssey poster July 6, 2026 2026 $396M $911M $128M
Michael poster April 10, 2026 2026 $372M $1B $517M
Spider-Man: Brand New Day poster July 27, 2026 2026 $355M $927M $54M
Project Hail Mary poster March 9, 2026 2026 $344M $684M $387M
The Devil Wears Prada 2 poster April 20, 2026 2026 $221M $691M $153M
Demon Slayer: Kimetsu No Yaiba Infinity Castle poster July 18, 2025 2026 $137M $794M $297M

Top Profitable Movies of 2026

Full 2026 list

Zootopia 2

November 13, 2025 · Worldwide $2B

$538M

Michael

April 10, 2026 · Worldwide $1B

$517M

Top Profitable Movies

Full rankings

Top Losses

Full losses list

1941

1979 · Overall 56.5

-$497B

France

2021 · Overall 53.8

-$17B

Service

2009 · Overall 32.2

-$12B

Lilly

2025 · Overall 28.4

-$11B

Top Franchises

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Recent Release Years

Browse by decade

2026

202 movies tracked

$20B

2025

440 movies tracked

$20B

2024

537 movies tracked

$20B

2023

474 movies tracked

$23B

2022

430 movies tracked

$19B

2021

383 movies tracked

$14B