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ScreenProfits

SCREEN PROFITS REPORT

Paranormal Activity 2

2010 · Tod Williams · Jason Blum | Oren Peli · 1 hr 31 min

After experiencing what they think are a series of "break-ins", a family sets up security cameras around their home, only to realize that the events unfolding before them are more sinister than they seem.

Cast Salaries

Cast Year Salary Inflation adjusted salary Notes
Sprague Grayden 2010 $156,485 $230,960 (est)
Brian Boland 2010 $96,328 $142,173 (est)
Molly Ephraim 2010 $72,525 $107,042 (est)
Seth Ginsberg 2010 $59,297 $87,518 (est)
Micah Sloat 2010 $50,722 $74,861 (est)
Katie Featherston 2010 $44,644 $65,892 (est)

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2010 $84,752,907 $125,089,229
International International theatrical box office gross. 2010 $92,759,125 $136,905,834
Worldwide Combined worldwide theatrical box office gross. 2010 $177,512,032 $255,321,066

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2010 $79,480,104 (est) $117,306,948 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2010 $5,192,809 $7,664,215
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2010 $1,513,935 $2,234,460
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2010 $12,189,595 $17,990,971
Physical Purchases Physical Purchases: DVD $22,190,500, BluRay $5,115,448 2010 $27,305,948 $40,301,627
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2010 $16,121,802 (est) $23,794,627 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2010 $141,804,194 $209,292,848
Expenses
Budget Production budget. 2010 $3,000,000 $4,314,993
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 3 | Peer Median: $50,000,000 | Reg Box Pred: $31,769,895 | Reg Main Pred: $20,017,689 2010 $3,750,000 (est) $5,534,732 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2010 $15,839,990 (est) $23,378,692 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2010 $2,694,280 (est) $3,976,564 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2010 $360,000 (est) $531,334 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2010 $25,644,269 $37,736,315
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2010 $116,159,925 $171,556,533

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