SCREEN PROFITS REPORT

Held

Name: Held
Released: Apr 9, 2021
Rating: 79.75

COVID-era release This film was released during the COVID-era box office disruption (March 13, 2020 to June 30, 2021), which may materially affect theatrical performance, downstream revenues, and profitability comparisons.

2021 · Ilya Naishuller · David Leitch | Kelly McCormick | Braden Aftergood | Bob Odenkirk | Marc Provissiero · 1 hr 34 min

A couple's ailing marriage is put to the test when they are held hostage in an isolated vacation rental by an unseen Voice that commands their every move.

Horror Mystery Thriller

Release year

2021

Release date

April 9, 2021

Franchise

N/A

Genres

HorrorMysteryThriller

Runtime

1 hr 34 min

Distributors

Magnolia Pictures

MPAA rating

N/A

Directors

Ilya Naishuller

Screenwriters

N/A

Writers

N/A

Producers

David LeitchKelly McCormickBraden AftergoodBob OdenkirkMarc Provissiero

Studios

Universal Pictures

Production companies

87North ProductionsEighty Two FilmsOdenkirk Provissiero Entertainment

Cinematography

Pawel Pogorzelski

Edited by

William YehEvan Schiff

Music by

David Buckley

Based on

N/A

Budget

$16M

Estimated Profit

-$18M

Est Profit Inflation Adj

-$21M

Cast Salaries

Cast	Year	Salary	Inflation adjusted salary	Notes
Bob Odenkirk	2021	$480,000	$570,155	(est)
Connie Nielsen	2021	$784,101	$931,373	(est)
Aleksei Serebryakov	2021	$779,500	$925,908	(est)
RZA	2021	$204,157	$242,502	(est)
Christopher Lloyd	2021	$427,191	$507,427	(est)

Box Office

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

Category	Year	Reported	Inflation Adjusted
Domestic Domestic theatrical box office gross.	2021	$142,817	$169,641
International International theatrical box office gross.	2021	$8,096	$9,617
Worldwide Combined worldwide theatrical box office gross.	2021	$150,913	$174,692

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

Category	Year	Reported	Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model.	2021	$74,647 (est)	$88,667 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model.	2021	$28,732	$34,129
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model.	2021	$20,381	$24,209
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model.	2021	$1,487	$1,766
Physical Purchases Physical Purchases: DVD $2,405, BluRay $2,049	2021	$4,454	$5,290
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model.	2021	$24,948 (est)	$29,634 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view.	2021	$154,650	$183,696
Expenses
Budget Production budget.	2021	$16,000,000	$18,521,033
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate \| Covid Mult: 0.45 peak streaming like \| Peer Count: 0 \| Reg Box Pred: $623,139 \| Reg Main Pred: $769,893	2021	$121,000 (est)	$143,727 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model.	2021	$0 (est)	$0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model.	2021	$2,165 (est)	$2,572 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model.	2021	$1,920,000 (est)	$2,280,620 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view.	2021	$18,043,165	$20,947,951
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model.	2021	$-17,888,516	$-20,764,255

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Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Earnings / Profitability

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Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.