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ScreenProfits

SCREEN PROFITS REPORT

This Is Not a Film

2012 · Homi Adajania · Saif Ali Khan | Dinesh Vijan · 1 hr 15 min

It's been months since Jafar Panahi, stuck in jail, has been awaiting a verdict by the appeals court. By depicting a day in his life, Panahi and Mojtaba Mirtahmasb try to portray the deprivations looming in contemporary Iranian cinema.

Cast Salaries

Cast Year Salary Inflation adjusted salary Notes
Saif Ali Khan 2012 $5 $7 (est)
Deepika Padukone 2012 $4 $6 (est)
Diana Penty 2012 $1 $1 (est)
Dimple Kapadia 2012 $2 $3 (est)
Boman Irani 2012 $1 $1 (est)
Randeep Hooda 2012 $1 $1 (est)

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2012 $77,016 $107,977
International International theatrical box office gross. 2012 $11,742 $16,462
Worldwide Combined worldwide theatrical box office gross. 2012 $88,758 $121,269

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2012 $43,205 (est) $60,573 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2012 $5,181 $7,264
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2012 $3,401 $4,768
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2012 $5,554 $7,787
Physical Purchases Physical Purchases: DVD $6,903, BluRay $2,425 2012 $9,328 $13,078
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2012 $14,677 (est) $20,577 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2012 $81,346 $114,047
Expenses
Budget Production budget. 2012 $35 $48
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $68,986 | Reg Main Pred: $123,650 2012 $80,000 (est) $112,160 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2012 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2012 $1,432 (est) $2,007 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2012 $4 (est) $6 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2012 $81,471 $114,221
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2012 $-125 $-174

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