Synopsis
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Scores
Overall Score
54.4
Popularity Percentile (Year)
55.9%
Box Office Percentile (Year)
44.8%
Review Aggregate
67.7
Critic Consensus
Critic reception is mixed, with 72% of 130 logged reviews marked Fresh. Across reviews, critics repeatedly emphasize funny, thin plot, thought-provoking. Common reservations focus on thin plot, even when reviewers praise standout elements.
funnythin plotthought-provokingstylizedsatiricalemotionalpsychologicalpoliticalhistorical
Cast
| Cast | Year | Reported Salary | Inflation Adjusted | Notes |
|---|---|---|---|---|
| Morgan Spurlock | 2011 | $139,000 | $193,000 | (est) |
| J. J. Abrams | 2011 | $85,000 | $119,000 | (est) |
| Jimmy Kimmel | 2011 | $64,000 | $90,000 | (est) |
Aggregated Reviews
Rotten Tomatoes critic score72.0
RT critic review count131
Rotten Tomatoes audience score64.0
RT audience rating count10,000
IMDb rating6.6
IMDb votes15,329
Box Office ?
| Category | Year | Reported | Inflation Adjusted |
|---|---|---|---|
| Domestic | 2011 | $638,476 | $890,573 |
| International | 2011 | $59,773 | $83,374 |
| Worldwide | 2011 | $698,249 | $973,947 |
Earnings / Profitability
| Category | Year | Reported | Inflation Adjusted |
|---|---|---|---|
| Revenues | |||
| Theatrical Net Revenue | 2011 | $343,147 | $478,636 |
| Digital Rentals ? | 2011 | $2,641,000 | $3,683,778 |
| Digital Purchases ? | 2011 | $849,000 | $1,184,221 |
| Physical Rentals ? | 2011 | $4,832,000 | $6,739,877 |
| Physical Purchases ? | 2011 | $11,521,000 | $16,069,976 |
| TV & Streaming Revenue | 2011 | $268,160 | $374,041 |
| Total Revenues | 2011 | $20,454,307 | $28,530,529 |
| Expenses | |||
| Budget ? | 2011 | $1,800,000 | $2,510,716 |
| Print & Advertising (P&A) ? source | 2011 | $1,500,000 | $2,092,263 |
| Participations | 2011 | $818,000 | $1,140,981 |
| Residuals ? | 2011 | $1,353,000 | $1,887,221 |
| Interest & Overhead | 2011 | $360,000 | $502,143 |
| Total Expenses | 2011 | $5,831,000 | $8,133,324 |
| Movie Net Profit or Loss | 2011 | $14,623,307 | $20,397,204 |
Similar Movies
| Poster | Movie | Year | Match | Overall | Est. Profit |
|---|---|---|---|---|---|
 | Jackass Forever | 2022 | Shared genres: 2 | 85.1 | $46,545,808 |
 | Jackass Number Two | 2006 | Shared genres: 2 | 84.9 | $81,865,613 |
 | Jackass: The Movie | 2002 | Shared genres: 2 | 83.9 | $83,540,892 |
 | Eddie Murphy: Raw | 1987 | Shared genres: 2 | 79.8 | $58,022,492 |
 | Am I Racist? | 2024 | Shared genres: 2 | 74.4 | $13,120,583 |