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ScreenProfits

SCREEN PROFITS REPORT

Heneral Luna

2015 · Jerrold Tarog · E.A. Rocha | Fernando Ortigas · 1 hr 58 min

Set during the Philippine-American war, a short-tempered Philippine Revolutionary Army general faces an enemy more formidable than the American army: his own treacherous countrymen.

Cast Salaries

Cast Year Salary Inflation adjusted salary Notes
John Arcilla 2015 $4,617,899 $6,272,159 (est)
Mon Confiado 2015 $2,842,650 $3,860,967 (est)
Arron Villaflor 2015 $2,140,226 $2,906,914 (est)
Joem Bascon 2015 $1,749,857 $2,376,704 (est)
Archie Alemania 2015 $1,496,806 $2,033,003 (est)
Epi Quizon 2015 $1,317,463 $1,789,416 (est)
Nonie Buencamino 2015 $1,182,703 $1,606,381 (est)
Paulo Avelino 2015 $1,077,163 $1,463,033 (est)
Leo Martinez 2015 $991,916 $1,347,247 (est)
Mylene Dizon 2015 $921,392 $1,251,460 (est)
Ronnie Lazaro 2015 $861,925 $1,170,691 (est)

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2015 $206,040 $279,849
International International theatrical box office gross. 2015 $4,419,599 $6,002,822
Worldwide Combined worldwide theatrical box office gross. 2015 $4,625,639 $6,122,628

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2015 $1,870,860 (est) $2,541,054 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2015 $41,958 $56,989
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2015 $33,015 $44,842
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2015 $27,031 $36,715
Physical Purchases Physical Purchases: DVD $37,089, BluRay $16,976 2015 $54,065 $73,433
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2015 $46,383 (est) $62,999 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2015 $2,073,312 $2,816,031
Expenses
Budget Production budget. 2015 $80,000,000 $105,890,295
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $2,601,067 | Reg Main Pred: $2,788,252 2015 $2,656,000 (est) $3,607,453 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2015 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2015 $32,966 (est) $44,775 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2015 $9,600,000 (est) $13,038,987 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2015 $92,288,966 $122,581,511
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2015 $-90,215,653 $-119,765,480

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