But Always

2014 | Drama, Romance, Foreign Language

Synopsis

1970s Beijing: two school friends, both with different backgrounds and families, lose touch, only to rekindle the romance in New York City, where they must decide between a present love or a future love.

Scores

Overall Score
47.1
Popularity Percentile (Year)
10.7%
Box Office Percentile (Year)
81.5%
Review Aggregate
68.8

Critic Consensus

100.0% Fresh • 2 critic reviews

Critic reception is largely positive, with 100% of 2 logged reviews marked Fresh. Across reviews, critics repeatedly emphasize character-driven, romantic, emotional. Most critics frame the film as an effective delivery of its core style and intent.

character-drivenromanticemotionalvisually strikingthought-provokingrealistic

Cast

CastYearReported SalaryInflation AdjustedNotes
So Ji-sub2014$829,000$1,098,000(est)
Han Hyo-joo2014$510,000$676,000(est)

Aggregated Reviews

Rotten Tomatoes critic scoreN/A
RT critic review count2
Rotten Tomatoes audience score80.0
RT audience rating count50
IMDb rating5.3
IMDb votes517

Box Office ?

CategoryYearReportedInflation Adjusted
Domestic2014$430,760$570,889
International2014$37,608,488$49,842,767
Worldwide2014$38,039,248$50,413,656

Earnings / Profitability

Estimated net revenues and net expenses for films based on reported and estimated numbers. This income statement should be considered most viable for the first 24 months after the inital movie's release (ie after most lucrative pay windows).
CategoryYearReportedInflation Adjusted
Revenues
Theatrical Net Revenue2014$15,258,775$20,222,551
Digital Rentals ?2014$2,130,000$2,822,902
Digital Purchases ?2014$1,687,000$2,235,792
Physical Rentals ?2014$2,428,000$3,217,844
Physical Purchases ?2014$6,544,000$8,672,805
TV & Streaming Revenue2014$180,919$239,773
Total Revenues2014$28,228,694$37,411,667
Expenses
Budget ?2014$21,823,000 (est)$28,922,160 (est)
Print & Advertising (P&A) ?2014$5,666,000 (est)$7,509,186 (est)
Participations2014$565,000$748,798
Residuals ?2014$790,000$1,046,992
Interest & Overhead2014$4,364,600$5,784,432
Total Expenses2014$33,208,600$44,011,568
Movie Net Profit or Loss2014$-4,979,906$-6,599,900

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