ScreenProfits

SCREEN PROFITS REPORT

But Always

2014 · Song Il-gon · Kim Jeong-hui | Moon Bo-mi · 1 hr 46 min

1970s Beijing: two school friends, both with different backgrounds and families, lose touch, only to rekindle the romance in New York City, where they must decide between a present love or a future love.

Cast Salaries

Cast Salaries

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Cast Year Salary Inflation adjusted salary Notes
So Ji-sub 2014 $654,690 $890,345 (est)
Han Hyo-joo 2014 $436,460 $593,563 (est)
Box Office

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

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Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2014 $430,760 $585,812
International International theatrical box office gross. 2014 $37,608,488 $51,145,637
Worldwide Combined worldwide theatrical box office gross. 2014 $38,039,248 $50,413,655
Earnings / Profitability

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

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Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2014 $15,258,775 (est) $20,751,161 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2014 $82,132 $111,696
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2014 $59,842 $81,382
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2014 $67,773 $92,168
Physical Purchases Physical Purchases: DVD $89,916, BluRay $37,806 2014 $127,722 $173,695
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2014 $99,929 (est) $135,899 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2014 $15,696,173 $21,346,000
Expenses
Budget Production budget. 2014 $21,823,000 N/A
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $5,489,895 | Reg Main Pred: $6,098,928 2014 $5,666,000 (est) $7,705,473 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2014 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2014 $257,417 (est) $350,074 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2014 $2,618,760 (est) $3,561,381 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2014 $30,365,177 $41,295,102
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2014 $-14,669,004 $-19,949,102
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