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ScreenProfits

SCREEN PROFITS REPORT

The Obama Effect

2012 · Charles S. Dutton · Barry Hankerson | Robert Johnson | Ifeanyi Njoku | Harry Smith · 1 hr 25 min

A serious health scare ignites John Thomas, an insurance salesman in his 50s, to take a closer look at his life. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and familial relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John's son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. John neglects to support his daughter, Tamika, at a crucial moment in her life, as she has recently fallen in love and become engaged to be married. John faces additional discord with his other son, Jamel, an up-and-coming boxer, who gets mixed up with a shady manager, Slim, as he rises toward a professional boxing career. Joshua, John's recently-paroled brother, also struggles as he attempts to find work in a tough economy and to maintain his new marriage. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.

Cast Salaries

Cast Year Salary Inflation adjusted salary Notes
Charles S. Dutton 2012 $37,500 $52,575 (est)
Katt Williams 2012 $25,000 $35,050 (est)
Vanessa Bell Calloway 2012 $17,500 $24,535 (est)

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2012 $110,904 $155,488
International International theatrical box office gross. 2012 $0 $0
Worldwide Combined worldwide theatrical box office gross. 2012 $110,904 $151,527

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2012 $55,452 (est) $77,744 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2012 $7,277 $10,203
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2012 $4,792 $6,719
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2012 $7,693 $10,785
Physical Purchases Physical Purchases: DVD $9,546, BluRay $3,354 2012 $12,900 $18,086
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2012 $21,020 (est) $29,470 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2012 $109,134 $153,006
Expenses
Budget Production budget. 2012 $250,000 N/A
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $293,131 | Reg Main Pred: $884,855 2012 $89,000 (est) $124,778 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2012 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2012 $1,921 (est) $2,693 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2012 $30,000 (est) $42,060 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2012 $370,921 $520,032
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2012 $-261,787 $-367,026

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