A deodorant company with a product called "Smell No Mo" pits two rival ad agencies in a race to come up with a campaign for a new-fangled sanitary napkin called Vorcan. The advertising satire follows the New York firm of Cranston & Co. as they fight rival Hoffman & Partners. Cranston fires his creative director which puts a young copywriter with a literature degree on the front line, even though he doesn't want to be. The contest comes down to a schmaltzy campaign by Hoffman with music by Air Supply that uses the tagline "Vorcan: your own personal air supply." or a more down to earth campaign from Cranston of "The pad ain't bad!"
Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.
Inflation-adjusted values are shown in 2025 dollars when CPI data is available.
Category
Year
Reported
Inflation Adjusted
Domestic Domestic theatrical box office gross.
1999
$3,676
$7,103
International International theatrical box office gross.
Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.
Category
Year
Reported
Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model.
1999
$1,838 (est)
$3,551 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model.
1999
$0
$0
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model.
1999
$0
$0
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model.
1999
$2,502
$4,835
Physical Purchases Physical Purchases: VHS $1,817, DVD $321
1999
$2,138
$4,130
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model.
1999
$1,660 (est)
$3,207 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view.
1999
$8,138
$15,724
Expenses
Budget Production budget.
1999
$250,000
N/A
Print & Advertising (P&A) P&A Estimated using Machine LearningsourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $31,493 | Reg Main Pred: $171,557
1999
$80,000 (est)
$154,574 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model.
1999
$0 (est)
$0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model.
1999
$182 (est)
$352 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model.
1999
$30,000 (est)
$57,965 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view.
1999
$360,182
$695,934
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model.
