ScreenProfits

SCREEN PROFITS REPORT

McLibel

2005 · Franny Armstrong | Ken Loach · Franny Armstrong · 1 hr 25 min

McLibel is the story of two ordinary people who humiliated McDonald's in the biggest corporate PR disaster in history.

Cast Salaries

Cast Salaries

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Cast Year Salary Inflation adjusted salary Notes
Helen Steel 2005 $6,690 $11,027 (est)
David Morris 2005 $4,460 $7,351 (est)
Eric Schlosser 2005 $15,610 $25,729 (est)
Keir Starmer 2005 $1,784 $2,940 (est)
Morgan Spurlock 2005 $7,805 $12,864 (est)
Oliver Ford Davies 2005 $4,460 $7,351 (est)
Box Office

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

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Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2005 $4,337 $7,148
International International theatrical box office gross. 2005 $2,113 $3,483
Worldwide Combined worldwide theatrical box office gross. 2005 $6,450 $10,360
Earnings / Profitability

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

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Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2005 $3,014 (est) $4,967 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2005 $189 $312
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2005 $25 $41
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2005 $2,474 $4,077
Physical Purchases Physical Purchases: VHS $78, DVD $3,829 2005 $3,907 $6,440
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2005 $1,489 (est) $2,454 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2005 $11,098 $18,292
Expenses
Budget Production budget. 2005 $223,000 N/A
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $25,359 | Reg Main Pred: $137,004 2005 $80,000 (est) $131,859 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2005 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2005 $274 (est) $452 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2005 $26,760 (est) $44,107 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2005 $330,034 $543,973
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2005 $-318,936 $-525,682
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