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ScreenProfits

SCREEN PROFITS REPORT

Happiness Runs

2010 · Adam Sherman · Stephen Israel · 1 hr 28 min

A young man named Victor (Mark L. Young) realizes the shortcomings of the Utopian ideals on the hippie commune where he was raised. Victor's mother (Andie MacDowell) is funding the commune where the guru Insley (Rutger Hauer) hypnotizes and seduces women with a technique he calls "running". Insley manipulates the minds of these women so that they give him their bodies and all of their worldly possessions. Victor's childhood love, Becky (Hanna Hall), returns to take care of her deathly ill father. Victor, haunted by visions of Becky's death, is desperate to save her and himself by escaping from the cult. Preoccupied with Insley's free love philosophy, the adults of the community overlook the painful reality that the self destructive behavior of their children is most certainly due to early exposure to sex and drugs. To afford an escape, Victor tries to sell marijuana, but is cut out by rivals competing for Becky's affection. Finally, Victor is torn between getting money from his mother, who is entirely under Insley's influence, dealing with the violent drama of his drug-addled friends, and staying to save Becky as she spins out of control.

Cast Salaries

Cast Year Salary Inflation adjusted salary Notes
Rutger Hauer 2010 $37,500 $55,347 (est)
Andie MacDowell 2010 $25,000 $36,898 (est)
Mark Boone Junior 2010 $17,500 $25,829 (est)

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2010 $7,199 $10,625
International International theatrical box office gross. 2010 $0 $0
Worldwide Combined worldwide theatrical box office gross. 2010 $7,199 $10,355

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2010 $3,600 (est) $5,313 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2010 $688 $1,015
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2010 $304 $449
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2010 $1,776 $2,621
Physical Purchases Physical Purchases: DVD $2,348, BluRay $515 2010 $2,864 $4,227
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2010 $1,768 (est) $2,609 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2010 $10,999 $16,234
Expenses
Budget Production budget. 2010 $250,000 N/A
Print & Advertising (P&A) P&A Estimated using Machine Learning sourceSource: ML P&A estimate (peer+ridge)Machine-learned P&A estimate based on peer comps and regression inputs. Reestimate Prior Estimate | Covid Mult: 1 | Peer Count: 0 | Reg Box Pred: $57,544 | Reg Main Pred: $179,889 2010 $80,000 (est) $118,074 (est)
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2010 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2010 $209 (est) $308 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2010 $30,000 (est) $44,278 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2010 $360,209 $531,643
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2010 $-349,210 $-515,409

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