Synopsis
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Scores
Overall Score
31.9
Popularity Percentile (Year)
26.0%
Box Office Percentile (Year)
16.1%
Review Aggregate
73.0
Critic Consensus
No professional critic quote data was available to synthesize a consensus summary.
No tags
Cast
| Cast | Year | Reported Salary | Inflation Adjusted | Notes |
|---|---|---|---|---|
| N/A | ||||
Aggregated Reviews
Rotten Tomatoes critic scoreN/A
RT critic review countN/A
Rotten Tomatoes audience scoreN/A
RT audience rating countN/A
IMDb rating7.3
IMDb votes2,412
Box Office ?
| Category | Year | Reported | Inflation Adjusted |
|---|---|---|---|
| Domestic | 2007 | $21,603 | $32,691 |
| International | 2007 | N/A | N/A |
| Worldwide | 2007 | $21,603 | $32,691 |
Earnings / Profitability
| Category | Year | Reported | Inflation Adjusted |
|---|---|---|---|
| Revenues | |||
| Theatrical Net Revenue | 2007 | $10,802 | $16,346 |
| Digital Rentals ? | 2007 | $129,000 | $195,211 |
| Digital Purchases ? | 2007 | $48,000 | $72,637 |
| Physical Rentals ? | 2007 | $2,223,000 | $3,363,990 |
| Physical Purchases ? | 2007 | $4,996,000 | $7,560,276 |
| TV & Streaming Revenue | 2007 | $5,700,000 | $8,625,615 |
| Total Revenues | 2007 | $13,106,802 | $19,834,074 |
| Expenses | |||
| Budget ? | 2007 | $19,000,000 | $28,752,049 |
| Print & Advertising (P&A) ? source | 2007 | $73,000 | $110,468 |
| Participations | 2007 | $262,000 | $396,476 |
| Residuals ? | 2007 | $806,000 | $1,219,692 |
| Interest & Overhead | 2007 | $3,800,000 | $5,750,410 |
| Total Expenses | 2007 | $23,941,000 | $36,229,095 |
| Movie Net Profit or Loss | 2007 | $-10,834,198 | $-16,395,022 |
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