ScreenProfits

SCREEN PROFITS REPORT

Czech Dream

2007 · Vít Klusák | Filip Remunda · Czech Television | FAMU | Hypermarket Film | Studio Mirage · 1 hr 30 min

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

Cast Salaries

Cast Salaries

No cast records have been imported yet.

Box Office

Box Office Reported grosses are direct imports. Inflation-adjusted values use imported adjusted totals when available, otherwise they use the yearly U.S. CPI table you maintain in WordPress.

Inflation-adjusted values are shown in 2025 dollars when CPI data is available.

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Category Year Reported Inflation Adjusted
Domestic Domestic theatrical box office gross. 2007 $21,603 $33,546
International International theatrical box office gross. 2007 $0 $0
Worldwide Combined worldwide theatrical box office gross. 2007 $21,603 $32,691
Earnings / Profitability

Earnings / Profitability

Estimated revenues and expenses for films based on currently imported reported and estimated fields. Inflation-adjusted values use the CPI table when direct adjusted values are not present in the export.

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Category Year Reported Inflation Adjusted
Revenues
Theatrical Net Revenue Estimated distributor theatrical revenue using the year-based ScreenProfits finance model. 2007 $10,802 (est) $16,773 (est)
Digital Rentals Estimated digital rental revenue from the year-based ScreenProfits finance model. 2007 $553 $858
Digital Purchases Estimated digital purchase revenue from the year-based ScreenProfits finance model. 2007 $212 $329
Physical Rentals Estimated physical rental revenue from the year-based ScreenProfits finance model. 2007 $4,052 $6,293
Physical Purchases Physical Purchases: DVD $5,724, BluRay $333 2007 $6,057 $9,406
TV & Streaming Revenue Estimated ancillary TV and streaming revenue from the year-based ScreenProfits finance model. 2007 $4,773 (est) $7,412 (est)
Total Revenues Total of the revenue streams currently available or derived in this ScreenProfits profitability view. 2007 $26,449 $41,071
Expenses
Budget Production budget. 2007 $19,000,000 $28,752,050
Print & Advertising (P&A) Estimated prints and advertising cost. sourceSource: Czech Dream - GrokipediaURL: https://grokipedia.com/page/Czech_DreamFunded by a 1.5 million Czech koruna grant from the Czech Television Foundation, the hoax involved distributing 200,000 flyers across Prague households, producing radio jingles and television advertisements, and employing promotional tactics such as parades and celebrity endorsements to hype the event as "the first hypermarket of the Czech dream." 2007 $73,000 $113,356
Participations Talent and producer participation payouts. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2007 $0 (est) $0 (est)
Residuals Residual and related distribution expense line. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2007 $598 (est) $928 (est)
Interest & Overhead Interest and overhead allocation. Parsed from source context when available, otherwise estimated from the year-based ScreenProfits finance model. 2007 $2,280,000 (est) $3,540,434 (est)
Total Expenses Total of budget, P&A, participations, residuals, and interest/overhead in this ScreenProfits profitability view. 2007 $21,353,598 $32,406,769
Movie Net Profit or Loss Estimated movie net profit/loss from the current ScreenProfits revenue and expense model. 2007 $-21,327,149 $-32,365,698
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