Synopsis
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Scores
Overall Score
33.8
Popularity Percentile (Year)
22.9%
Box Office Percentile (Year)
21.0%
Review Aggregate
80.8
Critic Consensus
Critic reception is largely positive, with 89% of 37 logged reviews marked Fresh. Across reviews, critics repeatedly emphasize thought-provoking, emotional, political. Most critics frame the film as an effective delivery of its core style and intent.
thought-provokingemotionalpoliticalstylizedcharacter-drivenvisually striking
Cast
| Cast | Year | Reported Salary | Inflation Adjusted | Notes |
|---|---|---|---|---|
| N/A | ||||
Aggregated Reviews
Rotten Tomatoes critic score89.0
RT critic review count37
Rotten Tomatoes audience score77.0
RT audience rating count1,000
IMDb rating7.3
IMDb votes734
Box Office ?
| Category | Year | Reported | Inflation Adjusted |
|---|---|---|---|
| Domestic | 2012 | $26,608 | $36,354 |
| International | 2012 | N/A | N/A |
| Worldwide | 2012 | $26,608 | $36,354 |
Earnings / Profitability
| Category | Year | Reported | Inflation Adjusted |
|---|---|---|---|
| Revenues | |||
| Theatrical Net Revenue | 2012 | $13,304 | $18,177 |
| Digital Rentals ? | 2012 | $901,000 | $1,231,027 |
| Digital Purchases ? | 2012 | $405,000 | $553,347 |
| Physical Rentals ? | 2012 | $1,429,000 | $1,952,427 |
| Physical Purchases ? | 2012 | $3,529,000 | $4,821,635 |
| TV & Streaming Revenue | 2012 | $71,700 | $97,963 |
| Total Revenues | 2012 | $6,349,004 | $8,674,576 |
| Expenses | |||
| Budget ? | 2012 | $239,000 (est) | $326,543 (est) |
| Print & Advertising (P&A) ? | 2012 | $80,000 (est) | $109,303 (est) |
| Participations | 2012 | $254,000 | $347,037 |
| Residuals ? | 2012 | $410,000 | $560,179 |
| Interest & Overhead | 2012 | $47,800 | $65,309 |
| Total Expenses | 2012 | $1,030,800 | $1,408,371 |
| Movie Net Profit or Loss | 2012 | $5,318,204 | $7,266,205 |
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